The blue group is a new generation, specialised direct marketing agency. We create high-quality communication for organisations who value long-term customer relationships.

who are blue

The blue group is a new generation, specialised direct marketing agency.
We create high-quality communications for organisations who value long-term customer relationships.
We believe that communication problems are best solved with creativity, simplicity and common sense.
We deliver our work in a socially responsible, cost-effective and we like to think, enjoyable way.

 

blue clients

The blue group works on the direct marketing communications of organisations who value long-term customer relationships. This includes work in all media from mail packs and press advertising to email, internet, radio and TV.
Our approach is outcome focused with the aim of being both cost-effective and maximising ROI. We are ethical, community-minded, down-to-earth and importantly, enjoyable to work with. We work in partnership with like-minded clients.

blue for you

We believe great creative and results always begin with a great brief. The better the communication challenge is defined and understood, the better we can answer it. That is why the key to our quality control and campaign development
process is the personal involvement of Robin and Ruby in the entire campaign. The blue group team also includes specialists in copywriting, art direction, design, finished art and print production
to provide a complete end-to-end direct marketing service equal to the best in Australia. In production, we apply a system of reality checks throughout creative development and production.

It might sound complicated, but it's what we call the blue kiss (keep it simple system). And it basically means we all focus on campaigns from start to finish to get the desired results for our clients.

 

Your key contacts.

Ruby Helen Lampard, director
Ruby has held senior art director roles at Clemenger Direct, M&C Saatchi Sydney and George Patterson Bates, as well as running her own design agency before founding the blue group.

Robin Sinclair, director
As a direct marketing copywriter Robin worked with Simon Richards Group, DirectWorks and Cohn & Wells San Francisco, and as Creative Director at Lintas Direct
Sydney, George Patterson Bates Melbourne and M&C Saatchi Melbourne.

the blue group
103/145 Russell Street
Melbourne Victoria 3000 Australia

Phone +61 03 9654 3033
Fax +61 03 8640 0496

 

 

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